From February 9 to 11, 2026, Wine Paris will once again establish itself as the essential international event for wines, spirits, and new beverages. In a context of profound market transformation, Eurotax’s participation in Wine Paris is of major strategic importance, both for supporting industry players and for structuring international trade.
Wine Paris: a constantly growing global hub
In just a few years, Wine Paris has become much more than a trade fair: today it is a leading global platform for the entire industry.
Previous editions illustrate this rise in power:
- 2024: more than 41,000 trade visitors, 41% of whom are international, and 4,000 exhibitors from nearly 50 countries
- 2025: a new record with more than 52,600 visitors, representing 154 countries, confirming the international appeal of the trade fair
- 2026: an edition eagerly anticipated as the pinnacle of its success, with an offering structured around Wine Paris, Be Spirits and Be No, encompassing wines, spirits and no/low alcohol beverages
In this context, Wine Paris is establishing itself as a meeting place for producers, traders, importers, distributors, institutions and regulatory experts such as Eurotax.
Why is Eurotax’s presence essential to Wine Paris?
A key role in a complex regulatory environment
The wine and spirits sector operates in an increasingly demanding fiscal, customs and regulatory environment, characterized by:
- the complexity of excise duties
- Intra-Community and international movement obligations (distance selling of excise goods)
- the increasing digitization of procedures (certified consignor and consignee, EMCS, E-SAD,…)
- the emergence of new product categories (no/low alcohol, sugar taxes, packaging taxes)
In this context, Eurotax stands out as a key player, providing expertise, securing flows and operational support to professionals present at Wine Paris.
Wine Paris thus constitutes a strategic point of contact, where commercial issues directly meet regulatory constraints.
A commitment to serving the industry with the help of the Winetech
Eurotax’s presence at Wine Paris is fully in line with a partnership strategy with the wine and spirits industry:
- Support for businesses facing market changes
- Leveraging technical expertise to support economic development
- Contribution to the competitiveness and attractiveness of the French and European sector
Through its participation, Eurotax affirms its role as a strategic partner, essential to the structuring and securing of trade in wines, spirits and new beverages.
Wine Paris 2026 represents much more than a trade fair: it is an international crossroads where innovation, commerce, and regulation intersect. In this context, Eurotax’s participation as a one-stop shop for excise duties is a key lever for supporting operators, securing trade, and addressing the tax and customs challenges of a rapidly transforming sector.
Find Eurotax in the Winetech collective area in Hall 7.1 – Stand G255.1
